Trust
Long-term buyer relationships, transparent communication, and supplier accountability.
About Charu Merchandising
Company profile, leadership profile, and verified factories.
CMPL is positioned as an India-rooted sourcing, merchandising, and product development partner for international retail programs.
Our story
A near-four-decade sourcing foundation.
What began as a sourcing operation has grown into a diversified buying house serving recognized value retail businesses in North America. For over 30 years, CMPL has worked alongside major U.S. discount retailers creating scalable, compliant, and quality-driven supply chains across India.
Company
Charu Merchandising Pvt. Ltd.
Business
India-based sourcing, merchandising, and product development partner
Office
New Delhi, 110049 India
Domain
cmplglobal.com
Core categories
Paper Stationery, Textiles, Stainless Steel, Paper Party & Gift, Aluminium, Krafts, Kitchen & Home
Contact
info@charumerc.com
Transparency
Clear sampling, costing, compliance, packing, and shipment-readiness workflows.
Product Excellence
Retail-ready development across stationery, textiles, stainless steel, party, and aluminium packaging.
Our strengths
Why Leading Retailers Source With Us
Indian manufacturing network
Deep vendor relationships
Strong compliance systems
Product development capabilities
Global quality benchmarks
Supply chain finance experience
Verified factories
Certification and compliance signals for buyer review.
Factory audit records
PLI coverage proof
Product testing reports
Retail packaging specs
Quality control checkpoints
Shipment-ready documentation
Factory audit records
PLI coverage proof
Product testing reports
Retail packaging specs
Quality control checkpoints
Shipment-ready documentation
Process
Our process
01
Design
Clarify the buyer brief, trend direction, use case, materials, target price, and packaging requirements.
02
Supplier Matchmaking
Match the program to trusted factories with the right product capability, compliance posture, and production fit.
03
Sampling
Coordinate samples, costing, material checks, packaging options, and buyer feedback loops.
04
Production
Track production readiness, vendor communication, packing plans, and retail packaging specifications.
05
Quality Control
Support product testing, inspection checkpoints, factory documentation, and final shipment readiness.
06
Shipment
Coordinate commercial documents, carton details, consolidation needs, and export communication.