Buyer partnership
Structured programs for international retail buyers.
Charu Merchandising Pvt. Ltd.
Nearly four decades of India sourcing for global retail.
Verified factories, structured trade services, and concept-to-shelf programs for international buyers.
Sourcing roots
Near 40 years
Retail partnerships
30+ years
Supplier network
20+ trusted
Footprint
Global
Who we are
Your trusted sourcing partner in India.
Charu Merchandising Pvt. Ltd. has supported major U.S. discount retail programs for over three decades. With sourcing roots spanning nearly 40 years, CMPL brings product knowledge, supplier expertise, and structured quality systems to multi-category retail programs.
Learn more about us01
Business division
Our Product Offerings
Core retail categories and additional sourcing capabilities for private-label and value retail programs.
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Business division
Trade Services
PLI coordination, supply chain finance, letters of credit, and compliance support for retailer programs.
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Business division
Design & Product Development
Trend, sampling, packaging, costing, testing, and commercialization support from concept to shelf.
How we work
From factory floor to export lane.
Verified factories
Audited partners across India’s key production clusters.
Export readiness
Packaging, documentation, and shipment coordination.
Buying desk
Concept-to-shelf support from New Delhi.
Product offerings
Diverse Product Categories, One Trusted Sourcing Partner
01
Paper Stationery
From back-to-school essentials to office stationery and journals, CMPL develops and sources paper products that combine quality, functionality, and retail appeal.
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02
Textiles
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03
Stainless Steel
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Paper Party & Gift
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Aluminium
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06
Krafts
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Kitchen & Home
View category →India manufacturing network
Audited partners across India’s strongest production clusters.
A firmly established supplier ecosystem spanning North, West, and South India—ready for retail-ready programs.
7 clusters · India footprint
Verified factories
Certification and compliance signals for buyer review.
Factory audit records
PLI coverage proof
Product testing reports
Retail packaging specs
Quality control checkpoints
Shipment-ready documentation
Factory audit records
PLI coverage proof
Product testing reports
Retail packaging specs
Quality control checkpoints
Shipment-ready documentation